Corporate Vision: Begin With Your Vision

Follow me and I will make you fishers of men. ­– Jesus (The Christ)

If you want to develop corporate vision you must first have a vision! This may seem simplistic, or at best, obvious, but, many desire to build corporate vision on the foundation of no vision at all. They are the blind leading the blind. We have a lot of such all around us.

Vision is to see ahead. It means to capture a picture that others do not initially have. Vision goes beyond physical sight to mental sight. It was Helen Keller who said, “The most pathetic person in the world is someone who has sight but no vision.” Without first having a deeply and thoroughly engrained vision you cannot get any sensible folks to share it with you. In a prior article, The Blind Man inFront, I noted that it was impossible to lead without seeing clearly where you are headed.

When you decide to build corporate vision you are offering to be a guide to the folks you are working with. You must be willing to guide them through every stage of the vision. To guide means to show the way to others. It means to intentionally influence the growth and development of others. You become a pilot, and mentor, and chaperone to your people.

In addition, your vision must be people-focused. Folks want to know how the fulfillment of your vision will lead to their fulfilling theirs. No one wants to remain stagnated and so in the event that your vision does nothing to add to them they will join the next bus away from you and your self-centered vision. A people-focused vision goes hand-in-hand with a visionary who is willing to teach the nitty-gritties of every aspect of the vision.

Finally, you must have clearly understood and believed in your vision to build a corporate one. Many seek the help of others in a vision they have not clearly understood and believed in themselves. They want others to do the work for them and so they fail again and again in developing corporate vision.

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When you have given the right place for these areas you stand a far better chance of getting folks to buy into your vision and in turn developing a corporate vision.